Brand Logos More Prevalent In Recent News Sports Photos

Authors

James Pokrywczynski, Marquette UniversityFollow
John Carvalho, Auburn University
Thomas Preston Jr., Gainesville State College

Document Type

Article

Language

eng

Format of Original

9 p.

Publication Date

9-2010

Publisher

Association for Education in Journalism and Mass Communication

Source Publication

Newspaper Research Journal

Source ISSN

0739-5329

Original Item ID

DOI: 10.1177/073953291003100404

Abstract

The exposure is non-intrusive, serving as a backdrop to the sports action occurring at the arena. Because it cannot be separated from the action, this communication form is difficult to tune out perceptually.

Comments

Published version. Newspaper Research Journal, Vol. 31, No. 4 (September 2010): 29-37. DOI. © 2010 Association for Education in Journalism and Mass Communication: Newspaper Division. Used with permission.

Recommended Citation

Pokrywczynski, James; Carvalho, John; and Preston, Thomas Jr., "Brand Logos More Prevalent In Recent News Sports Photos" (2010). College of Communication Faculty Research and Publications. 206.
https://epublications.marquette.edu/comm_fac/206