Format of Original
Association for Education in Journalism and Mass Communication
Newspaper Research Journal
The exposure is non-intrusive, serving as a backdrop to the sports action occurring at the arena. Because it cannot be separated from the action, this communication form is difficult to tune out perceptually.
Pokrywczynski, James; Carvalho, John; and Preston, Thomas Jr., "Brand Logos More Prevalent In Recent News Sports Photos" (2010). College of Communication Faculty Research and Publications. 206.