Theories about Health and Advertising
Contribution to Book
Taylor & Francis
Wolburg, Joyce, "Theories about Health and Advertising" (2012). College of Communication Faculty Research and Publications. 461.
"Theories about Health and Advertising," in Advertising Theory, edited by Shelly Rodgers, Esther Thorson. New York : Taylor & Francis, Routledge, 2012: 506-526. Publisher Link.