Taylor & Francis (Routledge)
Journal of Public Relations Research
Despite the growing attention to corporate social advocacy in the extant literature, little empirical research has examined the effects of corporate social advocacy in the context of employees. The purpose of this study was to delve into the impact of leadership in corporate social advocacy (CSA) on positive employee outcomes, using data from an online survey of full-time employees working in various corporations in the United States. Controlling for the participants’ tenure, demographic information, and company size, this study found that leaders’ facilitation of corporate social advocacy strongly influenced employee advocacy for their organizations, which was also significantly mediated by employees’ personal identification with the leader and by employee–organization relationship (EOR) quality.
Yang, Sung-Un; Kang, Minjeong; Kim, Young; and Lee, Ejae, "The Effects of Leadership in Corporate Social Advocacy on Positive Employee Outcomes" (2022). College of Communication Faculty Research and Publications. 605.
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