Date of Award


Degree Type

Professional Project

Degree Name

Master of Arts in Communication




The rapid maturation of the Internet has enabled journalists and news media companies to push the boundaries of traditional journalistic narrative by utilizing the techniques of literary journalism to integrate pictures, audio, video and other multimedia elements into interactive and immersive multimedia rich stories. These immersive stories, while aesthetically stunning, are neither easy nor cheap to create. This study uses expectation confirmation theory and the theory of flow, with uses and gratifications as an umbrella theory to examine whether individuals who read interactive stories experience higher levels of media disorientation than readers of stories presented in a traditional online story format. The study results demonstrated that medium interactivity of an online news story does not impact a participant's state of flow.