Document Type
Article
Language
eng
Publication Date
Spring 2001
Publisher
Marketing Management Association
Source Publication
Marketing Management Journal
Source ISSN
1534-973X
Abstract
With intensifying competition, the significance of understanding customer characteristics related to information acquisition and decision making on the Internet has increased. An understanding of customer characteristics can become a crucial element in the development and implementation of marketing strategy. This paper examines the influence of some key demographic and psychological variables on information acquisition and investment decisions on the Internet, related to mutual funds. Findings indicate that product familiarity, age, and information breadth significantly influenced information acquisition. For investment decisions on the Internet, in addition to the above-mentioned variables, sex and overconfidence was also significant.
Previous Versions
Oct 31 2016 (withdrawn)
Recommended Citation
Akhter, Syed H. and Alam, Pervaiz, "Information Acquisition and Investment Decisions on the Internet: An Empirical Investigation" (2001). Marketing Faculty Research and Publications. 10.
https://epublications.marquette.edu/market_fac/10
Comments
Published version. Marketing Management Journal, Vol. 11, No. 1 (Spring 2001): 94-100. Publisher link. © 2001 Marketing Management Association. Used with permission.