Marketing Planning for Social Entrepreneurial Organizations in the Context of Subsistence Marketplaces: A Pedagogical Reflection for Marketing Education in Jesuit Business Schools
Nicholas J. C. Santos, Marquette UniversityFollow
Tina M. Facca-Miess, John Carroll University
Journal of Jesuit Business Education
Published version. Journal of Jesuit Business Education, Vol. 5, No. 1 (2014): 35-49. Publisher Link. © 2014 Saint Joseph's University - Erivan K. Haub School of Business. Used with permission.
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