Ethics and Personal Selling: Death of a Salesman as an Ethical Primer
Format of Original
Taylor & Francis (Routledge)
Journal of Personal Selling & Sales Management
Using the motif of the famous play, Death of a Salesman, this article discusses a number of critical issues facing sales managers that involve ethical concerns. The play provides a launching point for the discussion of sales ethics and the development of an ethical primer intended for sales representatives and managers.