Ethics and Personal Selling: Death of a Salesman as an Ethical Primer

Authors

Clarke L. Caywood, Marquette UniversityFollow
Gene R. Laczniak, Marquette UniversityFollow

Document Type

Article

Language

eng

Format of Original

8 p.

Publication Date

1986

Publisher

Taylor & Francis (Routledge)

Source Publication

Journal of Personal Selling & Sales Management

Source ISSN

0885-3134

Abstract

Using the motif of the famous play, Death of a Salesman, this article discusses a number of critical issues facing sales managers that involve ethical concerns. The play provides a launching point for the discussion of sales ethics and the development of an ethical primer intended for sales representatives and managers.

Comments

Journal of Personal Selling & Sales Management, Vol. 6, No. 2 (1986): 81-88. Permalink.

Recommended Citation

Caywood, Clarke L. and Laczniak, Gene R., "Ethics and Personal Selling: Death of a Salesman as an Ethical Primer" (1986). Marketing Faculty Research and Publications. 178.
https://epublications.marquette.edu/market_fac/178