Ethics and Personal Selling: Death of a Salesman as an Ethical Primer
Format of Original
Taylor & Francis (Routledge)
Journal of Personal Selling & Sales Management
Using the motif of the famous play, Death of a Salesman, this article discusses a number of critical issues facing sales managers that involve ethical concerns. The play provides a launching point for the discussion of sales ethics and the development of an ethical primer intended for sales representatives and managers.
Caywood, Clarke L. and Laczniak, Gene R., "Ethics and Personal Selling: Death of a Salesman as an Ethical Primer" (1986). Marketing Faculty Research and Publications. 178.
Journal of Personal Selling & Sales Management, Vol. 6, No. 2 (1986): 81-88. Permalink.