The Case for and against Televised Political Advertising: Implications for Research and Public Policy

Authors

Gene R. Laczniak, Marquette UniversityFollow
Clarke L. Caywood, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

1987

Publisher

American Marketing Association

Source Publication

Journal of Public Policy and Marketing

Source ISSN

0743-9156

Comments

Published version. Journal of Public Policy and Marketing, Vol. 6, No. 1 (1987): 16-32. Stable URL. © 1987 American Marketing Association. Used with permission.

Recommended Citation

Laczniak, Gene R. and Caywood, Clarke L., "The Case for and against Televised Political Advertising: Implications for Research and Public Policy" (1987). Marketing Faculty Research and Publications. 186.
https://epublications.marquette.edu/market_fac/186