Product Management and the Performing Arts

Authors

Gene Laczniak, Marquette UniversityFollow

Document Type

Contribution to Book

Language

eng

Publication Date

1980

Publisher

ABC-CLIO

Source Publication

Marketing the Arts

Source ISSN

9780275905262

Comments

"Product Management and the Performing Arts," in Marketing the Arts, by Steven Permut. Santa Barbara : ABC-CLIO, 1980: 124-138. Publisher link.

Recommended Citation

Laczniak, Gene, "Product Management and the Performing Arts" (1980). Marketing Faculty Research and Publications. 207.
https://epublications.marquette.edu/market_fac/207