Title

The Influence of Socioeconomic and Technological Factors on Direct Mail Volume in Western European Economies: A Pooled Cross-Sectional Time-Series Analysis

Document Type

Article

Language

eng

Publication Date

Winter 1992

Publisher

Wiley

Source Publication

Journal of Interactive Marketing

Source ISSN

0892-0591

Abstract

This article discusses the influence of socioeconomic and technological factors on direct mail volume in 12 Western European economies. Relations between these variables are studied using a pooled cross‐sectional time‐series model. The findings suggest that telephones and income significantly influence direct mail volume in these Western European economies. Research hypotheses, empirical findings, and future research directions are presented.

Comments

Journal of Interactive Marketing, Vol. 6, No. 1 (Winter 1992). DOI.

Share

COinS