Who Spends More Online? The Influence of Time, Usage Variety, and Privacy Concern on Online Spending
Document Type
Article
Language
eng
Publication Date
1-2012
Publisher
Elsevier
Source Publication
Journal of Retailing and Consumer Services
Source ISSN
0969-6989
Abstract
The paper tests the influence of adoption time, online time, usage variety, and privacy concern on online spending. Findings support the hypothesis that online time, adoption time, and usage variety, the three dimensions of Internet usage experience, have a positive and significant influence on the amount of money consumers spend online, and privacy concern has a negative and significant influence. The control variables included in the model are gender, age, education, and income. Gender, age, and education did not influence online spending. However, income has a significant effect on online spending. Theoretical and strategic implications and recommendations for future research are presented.
Recommended Citation
Akhter, Syed, "Who Spends More Online? The Influence of Time, Usage Variety, and Privacy Concern on Online Spending" (2012). Marketing Faculty Research and Publications. 251.
https://epublications.marquette.edu/market_fac/251
Comments
Accepted version. Journal of Retailing and Consumer Services, Vol. 19, No. 1 (January 2012): 109-115. DOI. © 2012 Elsevier B.V. Used with permission.