Title

Who Spends More Online? The Influence of Time, Usage Variety, and Privacy Concern on Online Spending

Document Type

Article

Language

eng

Publication Date

1-2012

Publisher

Elsevier

Source Publication

Journal of Retailing and Consumer Services

Source ISSN

0969-6989

Abstract

The paper tests the influence of adoption time, online time, usage variety, and privacy concern on online spending. Findings support the hypothesis that online time, adoption time, and usage variety, the three dimensions of Internet usage experience, have a positive and significant influence on the amount of money consumers spend online, and privacy concern has a negative and significant influence. The control variables included in the model are gender, age, education, and income. Gender, age, and education did not influence online spending. However, income has a significant effect on online spending. Theoretical and strategic implications and recommendations for future research are presented.

Comments

Journal of Retailing and Consumer Services, Vol. 19, No. 1 (January 2012): 109-115. DOI.

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