Cooperative International Direct Marketing: An Alternative for Asian-Pacific Countries to Increase Exports to Industrial Market Economies

Authors

Syed H. Akhter, Marquette UniversityFollow
Yusuf A. Choudhry, University of Baltimore

Document Type

Article

Language

eng

Publication Date

1989

Publisher

Marketing Institute of Singapore

Source Publication

Singapore Marketing Review

Source ISSN

0217-5320

Abstract

Exporters from Asian-Pacific Countries can successfully establish marketing presence in Industrial Market Economies by directly marketing products in these country markets. Direct marketing potential in Industrial Marketing Economies can be determined by examining two critical factors: the direct marketing infrastructure and emerging environmental changes. Although the resource requirement for direct marketing is quite substantial, exporters, who combine their resources to engage in cooperative international direct marketing, will find it easier to establish marketing presence in Industrial Market Economics.

Comments

Published version. Singapore Marketing Review, Vol. 4 (1989): 62-70. Publisher link. © 1989 Marketing Institute of Singapore. Used with permission.

Recommended Citation

Akhter, Syed H. and Choudhry, Yusuf A., "Cooperative International Direct Marketing: An Alternative for Asian-Pacific Countries to Increase Exports to Industrial Market Economies" (1989). Marketing Faculty Research and Publications. 261.
https://epublications.marquette.edu/market_fac/261