Document Type


Publication Date

Spring 2011

Source Publication

Journal of Public Policy & Marketing

Source ISSN



The article offers the insights of Journal of Public Policy & Marketing's former editor on his tenure, objectives, and initiatives. He states that on editor tenure, he observed that a crucial time in a journal's life is the handoff or transition between retiring and incoming editors. He says that the aim in his term was to provide information regarding public policy issues's impact on marketing behaviors. He adds that he promoted ethnography topics during his tenure.


Published Version. Journal of Public Policy & Marketing, Vol. 30, No. 1 (Spring 2011): 76-80. DOI. © 2011 American Marketing Association. Used with permission.

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