Contribution to Book
Handbook of Research on Overcoming Digital Divides: Constructing an Equitable and Competitive Information Society
The major objective of this chapter was to test the effect of online time and adoption time on the frequency of transactional use of the Internet. Transactional use of the Internet includes activities such as buying products, banking, and investing online. Findings support the hypothesis that online time and adoption time positively and significantly influence the frequency of transactional use of the Internet. Theoretical and strategic implications and recommendations for future research are presented.
Akhter, Syed H., "The Influence of Time on Transactional Use of the Internet: Buying, Banking, and Investing Online" (2010). Marketing Faculty Research and Publications. 51.