Ethical Marketing

Patrick Murphy, University of Notre Dame
Gene Laczniak, Marquette University
Norman E. Bowie, University of Minnesota - Twin Cities
Thomas A. Klein, University of Toledo

Patrick E. Murphy, Gene R. Laczniak, and Norman E. Bowie. Ethical Marketing. Pearson, 2005. Permalink:


For Marketing and Business Ethics courses in business or philosophy departments.

This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.