Ethical Marketing and Marketing Strategy
Contribution to Book
Wiley International Encyclopedia of Marketing
This article begins with a definition of ethical marketing and its relationship to marketing strategy. In the body of this work, seven basic perspectives for the ethical practice of marketing are outlined. Each basic perspective is discussed with reference to the American Marketing Association Statement of Ethics as well as exemplary corporate policies and behaviors that can serve as illustrations of ethical marketing approaches.
Laczniak, Gene R. and Murphy, Patrick, "Ethical Marketing and Marketing Strategy" (2010). Marketing Faculty Research and Publications. 90.