Projective Techniques for Social Science and Business Research

Projective Techniques for Social Science and Business Research

Description

Projective techniques have been used for social, business and behavioral research for more than half a century. Projective Techniques for Social Science and Business Research is the first book to explain how these techniques have been, and should be, used in research settings. This book provides historical information about the development of projective methods, discussions of their underlying theories, instruction for methodological applications and interpretations, and a framework for the future of research with projective techniques. Projective Techniques for Social Science and Business Research is a vital resource for researchers, instructors, and students seeking a comprehensive reference for these long neglected research methods and instruments.

ISBN

9780972051613

Publication Date

2008

Publisher

Southshore Press

City

Milwaukee, WI

Keywords

Social sciences-- research, business-- research

Disciplines

Business | Communication | Social and Behavioral Sciences

Comments

Table of Contents

1. The psychodynamic paradigm

2. Methods for projective research

3. Thematic apperception measures

4. Pictorial techniques

5. Sentence completion tests

6. Word association

7. Focus groups and in-depth interviews

8. The past and the future

Projective Techniques for Social Science and Business Research

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