PerAd-Service: A Middleware Service for Pervasive Advertisement in M-Business
Format of Original
Institute of Electrical and Electronics Engineers (IEEE)
Proceedings of the 29th Annual International Computer Software and Applications Conference
Original Item ID
In this paper, primarily, we delineate the numerous challenges that can arise in mobile-business (m-business) to provide the highest degree of proliferation of pervasive advertisement. Later, we demonstrate the feasibility of PerAd-Service, an integral part of, MARKS (middleware adaptability for knowledge usability, resource discovery, and self-healing) to address those challenges.