Individual Differences in Men's Perceptions of and Reactions to Thinning Hair
Taylor & Francis (Routledge)
The Journal of Social Psychology
Data obtained from 91 American male respondents, ranging in age from 23 to 66 years of age, indicated that a personality trait, public self-consciousness, pertaining to habitual attention to and concern for public self-aspects, was related to both perceptions of men with thinning hair and reactions to one's own thinning hair. Men with high public self-consciousness were not only more likely to believe that balding men were less attractive, but were also more likely to believe that balding men were less desirable romantic partners for women. Furthermore, faced with their own hair loss, they expressed greater concern and were more willing to try prescription hair remedies to grow thicker hair than were their low self-consciousness counterparts. Despite the concern that hair loss appears to cause many men, there was no evidence that the onset of hair loss caused changes in level of public self-consciousness.
Franzoi, Stephen L.; Anderson, Joan; and Frommelt, Stephen J., "Individual Differences in Men's Perceptions of and Reactions to Thinning Hair" (1990). Psychology Faculty Research and Publications. 391.