Children's Perception of the Value of an Advertised Product

Authors

Anees A. Sheikh, Marquette UniversityFollow
Martin Moleski, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

1976

Publisher

Taylor & Francis (Routledge)

Source Publication

Journal of Broadcasting

Source ISSN

0021-938x

Comments

Journal of Broadcasting, Vol. 21, No. 3 (1977): 347-354. DOI.

Recommended Citation

Sheikh, Anees A. and Moleski, Martin, "Children's Perception of the Value of an Advertised Product" (1976). Psychology Faculty Research and Publications. 494.
https://epublications.marquette.edu/psych_fac/494