Date of Award

Spring 1969

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)



First Advisor

Hugo, Hellman

Second Advisor

Grams, John

Third Advisor

Staudacher, Joseph


The first Educational Television Station in Milwaukee, WMVS-TV (Channel 10), televised its inaugural program for public vie wing on Monday, October 28, 1957. The station has continued to serve the Milwaukee area and schools since i ts initial broadcast. To date, no comprehensive historical study on programing has been made of this Educational Television Station. The focus of this study, therefore, is to analyze the programs offered by this station in an effort to determine trends over a ten-year period ranging from 1957 to 1967.



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