Date of Award

Summer 1995

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)



First Advisor

Ksobiech, Kenneth

Second Advisor

Scotton, James

Third Advisor

Havice, Michael


The motivation for this study came out of recent development in mass media, in particular, the privatization of the broadcast system in Turkey. The changes that started with the establishment of first private television channel in 1989 and continued in the following years led the researcher to conduct a survey in order to find out how university students perceived those private television channels. It was also investigate university students' attitudes towards two broadcasting systems: Public and private. Knowing about these changes in Turkey, United States and learning about theory and theoretical framework to conduct a study, the researcher decided to work on this topic: Television Channel Preferences Among University Students in Turkey. The student survey, analysis of data and interpretation of the results were carried out within a theoretical framework. Social Learning Theory was a baseline for this research and findings supported the predictions of the study and arguments of the theory.