Date of Award

Spring 1977

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)



First Advisor

Grams, John

Second Advisor

Kennedy, Robert M.

Third Advisor

Price, Michael J.


It is the purpose of this study to discover programming trends and patterns in television. The author will compare a pilot survey designed to observe programming in the Milwaukee television market, in 1971, with a similar study carried out in Chicago. Major topics include: 1) the development and establishment of methodology used in the Milwaukee survey which in turn was also used in the author's subsequent Chicago study. 2) the collection of data implementing techniques developed in the research design. 3) a look at the individual program categories with regard to similarities and differences within the two television markets, and 4) final concluding statements and analyses.



Restricted Access Item

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