Date of Award

Spring 1968

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)



First Advisor

Host, David

Second Advisor

Bovee, Warren G.

Third Advisor

Belder, Louis


In the study, an attempt has been made to show the intellectual use of the magazine by a somewhat representative group of readers, namely, forty-five readers in a metropolitan area out of a possible 100,000 subscribers. The readers selected at random for the study are representative of most of the subscribers only to the extent that they are married, that they live in a metropolitan area, and that they show varied economic, educational, and social backgrounds.