Date of Award

Fall 1967

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)



First Advisor

Ross, Donald K.

Second Advisor

Arnold, James W.

Third Advisor

Smeeton, C. Brooks


Public relations departments in public schools are relatively new: though their number has grown rapidly in the last 10 to 20 years, many school systems still do not operate such departments. This is a study of what the research shows a public relations program for a public education system should be and a definitive look at the philosophy, practices, and future direction of the program in operation in the district public schools of Green Bay, Wisconsin. I know of no similar case study.