Date of Award
4-1930
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Business Administration
Abstract
One hundred years ago business was largely carried on within the limits or individual communities and consumers were more or less intimately acquainted with producers. At that time there was in the economic proceedure of the country a certain amount of pride in workmanship and flimsiness in products was not tolerated. When a builder erected a house he built it to last; fully realizing that any faulty construction would jeopardize his reputation as a craftsman. And so it was with practically all industries, each town having nearly a complete set of them. There were a few commodities that came from afar but these were so. few in number as to be almost negligible in the economic life of that time. In the main, goods consumed were local products and the producer was dependent upon quality for his sales argument. Competition was in most cases of minor consequence in the economic life of the early nineteenth century.
Recommended Citation
Derry, Richard H., "The Ethics of Advertising" (1930). Bachelors’ Theses. 138.
https://epublications.marquette.edu/bachelor_essays/138
Comments
An Essay submitted to the Faculty of the College or Liberal Arts, Marquette University, in Partial Fulfillment or the Requirements for the Degree of Bachelor of Arts.