Date of Award

4-1935

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

Abstract

The journalist, by the very nature of his task, is constantly working, directly or indirectly, with type. It is the medium through which he expresses himself; his whole effectiveness depends upon the efficiency of that medium. If he wishes to be an advertiser, publicity director, layout man, make-up editor, magazine editor, or any one of a dozen related fields, his position is aggravated--he must have at least a rudimentary knowledge of the type with which he is to work.

Comments

A Thesis submitted to the Faculty or the College or Journalism, Marquette Univer­sity, in Partial Fulfillment of the Re­quirements for the Degree of Bachelor of Arts

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