Date of Award
6-1935
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Communication
Abstract
The purpose of this thesis is to interpret t e amount of advertising done by one of Milwaukee's leading department stores for the months of September, October and May, 1934. It will be the endeavor of the author to explain why the various products sold in this store received more advertising stress during some periods than in others, why the store purchased more advertising space in the various media in some seasons than in others and why certain advertising media were given preference over others.
Recommended Citation
Duras, Helen, "Interpreting the Advertising Budget of a Milwaukee Department Store" (1935). Bachelors’ Theses. 54.
https://epublications.marquette.edu/bachelor_essays/54
Comments
A Thesis Submitted to the Faculty of the College of journalism, Marquette University, in Partial Fulfillment of the Requirements for the Degree of Bachelor of Philosophy