Document Type

Article

Language

eng

Format of Original

20 p.

Publication Date

12-1998

Publisher

Wiley

Source Publication

Journal of Communication

Source ISSN

0021-9916

Original Item ID

doi: 10.1111/j.1460-2466.1998.tb02770.x

Abstract

Expanding on existing research on women's magazines, this essay examines the sexual etiquette developed in advice columns in magazines popular among teenage women. Over a span of 20 years, the advice has changed very little. Serving the rhetorical function of field guides and training manuals, teen magazines limit women's sociality and sexuality within narrowly defined heterosexual norms and practices. The rhetoric of sexual etiquette encourages young women to be sex objects and teachers of interpersonal communication rather than lovers, friends, and partners. Young women are being taught to subordinate self for others and to be contained.

Comments

Accepted version. Journal of Communication, Vol. 48, No. 4 (December 1998): 59-78. DOI. © Wiley-Blackwell 1998. Used with permission.

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