Public Relations Education in Thailand

Document Type

Article

Language

eng

Format of Original

16 p.

Publication Date

Summer 1998

Publisher

Elsevier

Source Publication

Public Relations Review

Source ISSN

0363-8111

Original Item ID

doi: 10.1016/S0363-8111(99)80052-6

Abstract

Public relation education in Thailand, offered at undergraduate and graduate levels at 21 universities, has become one of the most popular and competitive programs chosen by Thai students. This article discusses the development of public relations education in Thailand, the structure of current programs' curricula and course content at eight universities (three public, five private), graduate programs, instruction, and faculty.

The in-depth interviews with public relations faculty revealed that while public university professors believed their students were well-prepared academically, most at private universities did not think the current curriculum sufficiently prepared students to be competitive in the work force in the future. The faculty uniformly agreed, however, that courses in interpersonal communication, intercultural/international communication, marketing communication, and new media technology should be added to the curriculum to help better prepare future practitioners to work in the global communication era.

Comments

Public Relations Review, Vol. 24, No. 2 (Summer 1998): 219-234. DOI.

Daradirek Ekachai was affiliated with the Southern Illinois University at Carbondale at the time of publication.

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