Document Type

Article

Language

eng

Format of Original

14 p.

Publication Date

Spring 2005

Publisher

Association for Education in Journalism and Mass Communication

Source Publication

Journal of Advertising Education

Source ISSN

1098-0482

Abstract

This paper focuses on how pedagogy, service, and scholarship can be combined across the advertising curriculum through service learning, which invigorates collaboration among faculty members, student teams, and advertising professionals. The authors demonstrate how service learning projects integrate curricula using a community-based client, ultimately leading to scholarship and professional outcomes. Specifically, this study analyzes the launch of a service learning-based smoking cessation campaign on a Midwest college campus.

Comments

Accepted version. Journal of Advertising Education, Vol. 9, No. 1 (Spring 2005). Publisher link. ©Association for Education in Journalism and Mass Communication 2005. Used with permission.

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Communication Commons

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