Construction of Readership in Ebony, Essence, and O, the Oprah Magazine

Authors

Lee Miller, University of Missouri
Bonnie Brennen, Marquette UniversityFollow
Brenda Edgerton-Webster, Missouri School of Journalism

Document Type

Article

Language

eng

Format of Original

9 p.

Publication Date

Winter 2005

Publisher

Media Report to Women

Source Publication

Media Report to Women

Source ISSN

0145-9651

Abstract

Miller et al examine the construction of readership in Ebony, Essence and O, The Oprah magazine, three popular magazines that purport to be a vehicle of identity and awareness for their target audience. Upon evaluation, they found that Ebony and Essence both challenge the hegemonic process with the incorporation of cultural artifacts that call upon collective memory to form reader association.

Comments

Published version. Media Report to Women, Vol. 33, No. 1 (Winter 2005): 5-13. Publisher link. © 2005 Media Report to Women. Used with permission.

Bonnie Brennen was affiliated with Temple University at the time of publication.

Recommended Citation

Miller, Lee; Brennen, Bonnie; and Edgerton-Webster, Brenda, "Construction of Readership in Ebony, Essence, and O, the Oprah Magazine" (2005). College of Communication Faculty Research and Publications. 209.
https://epublications.marquette.edu/comm_fac/209