Title

Review of Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

Document Type

Article

Language

eng

Format of Original

2 p.

Publication Date

2008

Publisher

Emerald

Source Publication

Journal of Consumer Marketing

Source ISSN

0736-3761

Original Item ID

doi: 10.1108/07363760810845444

Comments

Journal of Consumer Marketing, Vol. 25 No. 1 (2008): 66-67. DOI. Publisher Link.