Review of Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

Authors

Joyce M. Wolburg, Marquette UniversityFollow

Document Type

Article

Language

eng

Format of Original

2 p.

Publication Date

2008

Publisher

Emerald

Source Publication

Journal of Consumer Marketing

Source ISSN

0736-3761

Comments

Journal of Consumer Marketing, Vol. 25 No. 1 (2008): 66-67. DOI.

Recommended Citation

Wolburg, Joyce M., "Review of Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business" (2008). College of Communication Faculty Research and Publications. 329.
https://epublications.marquette.edu/comm_fac/329