In-arena Signage Registers Brand Names with Sports Fans; Rotating Signage has Higher Sponsor Recall than Still Signs

Authors

James Pokrywczynski, Marquette UniversityFollow

Document Type

Article

Language

eng

Format of Original

1 p.

Publication Date

7-1991

Publisher

Team Marketing Report

Source Publication

Team Marketing Report

Source ISSN

1097-119X

Comments

Published version. Team Marketing Report, (July 1991): 7. Publisher Link. © 1991 Team Marketing Report. Used with permission.

Recommended Citation

Pokrywczynski, James, "In-arena Signage Registers Brand Names with Sports Fans; Rotating Signage has Higher Sponsor Recall than Still Signs" (1991). College of Communication Faculty Research and Publications. 347.
https://epublications.marquette.edu/comm_fac/347