Henderson Advertising [Encyclopedia Entry]

Authors

James Pokrywczynski, Marquette UniversityFollow

Document Type

Contribution to Book

Language

eng

Publication Date

2003

Publisher

Taylor & Francis

Source Publication

Advertising Age Encyclopedia of Advertising

Source ISSN

978-1-57958-172-5

Original Item ID

DOI: 10.4324/9781315062754

Comments

"Henderson Advertising [Encyclopedia Entry]," in Advertising Age Encyclopedia of Advertising. Eds. John McDonough, Karen Egolf and Jacqueline V. Reid. New York, NY : Taylor & Francis (Routledge), 2003: 731-732. Publisher Link.

Recommended Citation

Pokrywczynski, James, "Henderson Advertising [Encyclopedia Entry]" (2003). College of Communication Faculty Research and Publications. 402.
https://epublications.marquette.edu/comm_fac/402