Title

Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars

Document Type

Contribution to Book

Language

eng

Publication Date

2007

Publisher

Routledge

Source Publication

Readings in Advertising, Society, and Consumer Culture

Source ISSN

9780765615442

Comments

"Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars," in Readings in Advertising, Society, and Consumer Culture, by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley. Oxfordshire, England ; New York, New York : Routledge, 2007: 133-150. Publisher Link.