Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars

Authors

Joyce Wolburg, Marquette UniversityFollow

Document Type

Contribution to Book

Language

eng

Publication Date

2007

Publisher

Routledge

Source Publication

Readings in Advertising, Society, and Consumer Culture

Source ISSN

9780765615442

Comments

"Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars," in Readings in Advertising, Society, and Consumer Culture, by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley. Oxfordshire, England ; New York, New York : Routledge, 2007: 133-150. Publisher Link.

Recommended Citation

Wolburg, Joyce, "Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars" (2007). College of Communication Faculty Research and Publications. 467.
https://epublications.marquette.edu/comm_fac/467