Document Type

Article

Language

eng

Format of Original

8 p.

Publication Date

2013

Publisher

Pepperdine University

Source Publication

Graziadio Business Review

Source ISSN

2159-2977

Abstract

Following its development at Harvard Business School in the 1950s, the SWOT framework became a frequently used decision tool. While the complexity organizations confront in the modern business world has increased, SWOT provides an intuitive way to organize information into internal “Strengths and Weaknesses” and external “Opportunities and Threats.” Another reason that SWOT remains relevant is its flexibility that enables integrating other analysis tools. It also encompasses multiple steps of strategy development to cover analysis, formulating options, and implementation.

Comments

Published version. Graziadio Business Review, Vol. 16, No. 2 (2013). Permalink. © Pepperdine University 2013. Used with permission.

Included in

Business Commons

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