Date of Award

Summer 2004

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Bonewits, Sarah

Second Advisor

Garner, Ana C.

Third Advisor

Goldzwig, Steven R.

Abstract

Mission statements are an increasingly common management practice shaping the strategic foundation of many organizations. As organizations continue to focus on the development of mission statements to guide organizational goals, both practitioners and scholars debate the impact that mission statements have on the communicative practices of organizational members. This study explores how an organization seeks to establish common goals through its mission statement and considers the relationship between these efforts and members' organizational identification. Specifically, this study analyzes mission statements within the context of a healthcare organization that has recently undergone a merger.

Share

COinS