Date of Award
Summer 2004
Document Type
Thesis - Restricted
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Bonewits, Sarah
Second Advisor
Garner, Ana C.
Third Advisor
Goldzwig, Steven R.
Abstract
Mission statements are an increasingly common management practice shaping the strategic foundation of many organizations. As organizations continue to focus on the development of mission statements to guide organizational goals, both practitioners and scholars debate the impact that mission statements have on the communicative practices of organizational members. This study explores how an organization seeks to establish common goals through its mission statement and considers the relationship between these efforts and members' organizational identification. Specifically, this study analyzes mission statements within the context of a healthcare organization that has recently undergone a merger.
Recommended Citation
McAvoy, Heather S., "Empty Words or Inspiring Prose: Exploring Organizational Mission Statements and Organizational Identification" (2004). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1757.
https://epublications.marquette.edu/theses/1757