Date of Award

Fall 1988

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Ksobiech, Kenneth

Second Advisor

Porter, Gregory

Third Advisor

Banks, Mark

Abstract

Having worked in the radio industry for the past several years now, the author decided that after having seen and experienced the care and research that goes into forming a radio format and the on-air presentation of that format at a given station, he would also like to see how much, if it alI, any care was given to advertising on radio stations.

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