Date of Award
Thesis - Restricted
Master of Arts (MA)
Having worked in the radio industry for the past several years now, the author decided that after having seen and experienced the care and research that goes into forming a radio format and the on-air presentation of that format at a given station, he would also like to see how much, if it alI, any care was given to advertising on radio stations.
Richards, Mark S., "A Descriptive Analysis of Commercial Policy on Radio Stations" (1988). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1920.