Date of Award
Fall 1988
Document Type
Thesis - Restricted
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Ksobiech, Kenneth
Second Advisor
Porter, Gregory
Third Advisor
Banks, Mark
Abstract
Having worked in the radio industry for the past several years now, the author decided that after having seen and experienced the care and research that goes into forming a radio format and the on-air presentation of that format at a given station, he would also like to see how much, if it alI, any care was given to advertising on radio stations.
Recommended Citation
Richards, Mark S., "A Descriptive Analysis of Commercial Policy on Radio Stations" (1988). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1920.
https://epublications.marquette.edu/theses/1920
COinS