Date of Award

Summer 1987

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Spear, Steve

Second Advisor

Ksobiech, Kenneth

Third Advisor

Turner, Lynn

Abstract

Communication of employee incentives and their effect on job satisfaction were investigated. This was accomplished by measuring both the satisfaction and motivational levels of 50 middle management personnel in a major Midwestern corporation. Two measures were used: (a) an Index of Job Satisfaction (Brayfield, & Rothe, 1951), and (b) a Motivational Feedback Opinionnaire (Michalak, 1973) based on Maslow's hierarchy of needs. In addition, motivational statements were analyzed for motive level and qualitative content. Independent coders were used to determine motive levels for each statement. Results showed that the subjects tested were generally satisfied with their work. Also, the examined statements appealed to the motive levels of the subjects. Other results showed a need for various motivational approaches when communicating incentives. It was concluded that in order to motivate workers such that they are satisfied, incentives must be both understandable and appropriate to each worker's motive level.

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