Date of Award
Summer 1987
Document Type
Thesis - Restricted
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Spear, Steve
Second Advisor
Ksobiech, Kenneth
Third Advisor
Turner, Lynn
Abstract
Communication of employee incentives and their effect on job satisfaction were investigated. This was accomplished by measuring both the satisfaction and motivational levels of 50 middle management personnel in a major Midwestern corporation. Two measures were used: (a) an Index of Job Satisfaction (Brayfield, & Rothe, 1951), and (b) a Motivational Feedback Opinionnaire (Michalak, 1973) based on Maslow's hierarchy of needs. In addition, motivational statements were analyzed for motive level and qualitative content. Independent coders were used to determine motive levels for each statement. Results showed that the subjects tested were generally satisfied with their work. Also, the examined statements appealed to the motive levels of the subjects. Other results showed a need for various motivational approaches when communicating incentives. It was concluded that in order to motivate workers such that they are satisfied, incentives must be both understandable and appropriate to each worker's motive level.
Recommended Citation
Remy, Michael J., "Communication of Organizational Incentives and Member Satisfaction" (1987). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1927.
https://epublications.marquette.edu/theses/1927