Date of Award
1938
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Communication
Abstract
The purpose of this thesis is simply to provide the faculty and students of the College of Journalism with an easily accessible file for reference work in the field of Advertising. It was compiled with the intention that those persons especially interested in advertising developments, would have an index of all the material that has been written in the last ten years in that and allied fields. Since there is no other complete listing of Advertising books including such subjects as radio, typography, publicity etc. readily available in compact form, it is hoped that this thesis can be used as a convenient reference catalogue.
Recommended Citation
Curtin, Eileen Mary, "Compilation of Books in the Field of Advertising that have been Written or Copyrighted from January, 1928 to March, 1938" (1938). Bachelors’ Theses. 116.
https://epublications.marquette.edu/bachelor_essays/116
Comments
A thesis submitted to the College of Journalism in partial fulfillment of the requirements for the degree of Bachelor of Philosophy in Journalism.