Date of Award


Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)




The purpose of this thesis is simply to provide the faculty and students of the College of Journalism with an easily accessible file for reference work in the field of Advertising. It was compiled with the intention that those persons especially interested in advertising developments, would have an index of all the material that has been written in the last ten years in that and allied fields. Since there is no other complete listing of Advertising books including such subjects as radio, typography, publicity etc. readily available in compact form, it is hoped that this thesis can be used as a convenient reference catalogue.


A thesis submitted to the College of Journalism in partial fulfillment of the requirements for the degree of Bachelor of Philosophy in Journalism.