Date of Award
5-1933
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Communication
First Advisor
Maynard W. Brown
Second Advisor
J.L. O'Sullivan
Abstract
Immediately following the decline of the value of business in the fall of 1929, an attack was made by national advertisers and chain store representatives, rather than the local merchants, to reduce advertising rates in newspapers. With the lengthening of the depression into three years, the tide of advertisers demanding reduction of rates has grown gradually stronger. With the continued growth of the popularity of radio advertising, national advertisers and chain store organizations have threatened to further decrease the amount of their newspaper advertising and to turn more strongly to radio advertising.
Recommended Citation
Verlinden, Marcelle, "The Efforts of Advertisers to Reduce Advertising Rates During the Depression" (1933). Bachelors’ Theses. 1217.
https://epublications.marquette.edu/bachelor_essays/1217
Comments
A Thesis submitted to the Faculty of the College of Journalism, Marquette University, in partial fulfillment of the requirements for the Degree of Bachelor of Philosophy, Milwaukee, Wisconsin