Date of Award
6-1928
Degree Type
Bachelors Essay
Degree Name
Bachelor of Science (BS)
Department
Communication
Abstract
Banks have only recently cashed in on advertising. Large banks in all sections of the United States have been notably increasing both the frequency and size of their current advertisements for the comparatively brief period of the past ten years. Until the Great War was thrust upon our nation, advertising was looked upon by bankers, as well as other businessmen, as an expense, while at present, it is quite generally regarded in its proper light ... as an investment.
Recommended Citation
Wagner, Gretchen, "The Growth and Development of Banking Advertising" (1928). Bachelors’ Theses. 1629.
https://epublications.marquette.edu/bachelor_essays/1629
COinS
Comments
A thesis submitted partially to fulfill the requirements for the degree of Bachelor of Science, College of Journalism, Marquette University, Milwaukee, Wisconsin.