Date of Award

5-1931

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

First Advisor

Maynard W. Brown

Abstract

The purpose of this thesis is to define and illustrate what is meant by the word "modernism" as applied to art, and how it has evidenced itself in the graphic arts - namely, printing, lithography, and the other applied arts which appeal to the sense of sight. The samples of the graphic arts used in the compilation of this thesis are from the pages of America's leading magazines portraying to the reader the influence of the new school on the advertising industry. Hence the ultimate purpose will be to show how advertising has been revolutionized in its mechanics and to prophesy from this first premise what American advertising experts, editors, and publishers may expect to find in the future.

Comments

A Thesis submitted to the Faculty of the College of Journalism, Marquette University, in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts in Journalism

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